TACO BELL'S NEW FAST-CASUAL CONCEPT
US TACO CO
Located in Huntington Beach, California, this 1,600 sq ft location offers a new casual concept dining experience with an open kitchen and a 400 sq ft patio.
Taco Bell’s U.S. Taco Co. and Urban Taproom fast-casual concept was inspired by a Mexican Day of the Dead theme with a combination of Mexican kitsch Style. The goal of the design was to attract a more eclectic mix of generally higher-income foodies who are edgy. To stay in line with the goal and concept, the space was designed with full vibrant colors, bold textures and the iconic skull as a focal point, creating fun and authentic atmosphere.
Photography by Aaron Strelecki