URBAN MARKET APPEAL
TACO BELL INTERNATIONAL - EUROPE
The Taco Bell International team was looking to develop a new interior concept for their overseas locations, while staying true to the Taco Bell brand of “California food, Mexican inspired.”
Focusing on young, urban markets, the design concept includes an open kitchen, vibrant colors, natural textures and a distinctive feel. Incorporating authentic Mexican design elements and California lifestyle details provides young consumers with an area to relax and enjoy good food and conversation.
This new concept has been successful with international markets around the globe, including: London, Madrid, Barcelona.
Photos provided by Taco Bell International