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Deckers, Rush Creative Studio

Deckers Brand Showcase, multi-brand retail store offers consumers compelling products and an engaging store experience. The Brand Showcase store accommodates all of the brands in the Deckers portfolio including: Ugg, Teva, Sanuk, Mozo, Ahnu, Tsubo and Hoka One One.


The natural elements of the stores location in Santa Barbara became the inspiration for this design. With the focus on creating a natural feel that allows the store to showcase all the products, the design provides plentiful space, in a contemporary design. On track to be certified as LEED Silver for the store’s sustainable design elements, the 8,000+ square foot location incorporates a blend of unique, varied materials, including walnut, hot rolled steel, exposed concrete, and gloss white laminate. The interior material reflects the diverse range of footwear and related products that Deckers offers.


Designed by Shani Rubinstein as Lead Designer for Displayit Inc.

Photography by Displayit Inc.

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