GLOBAL EXPLORER, CALIFORNIA SOL, URBAN EDGE & HERITAGE
The new design concepts are a collaboration with the
Taco Bell team to re-imagine the restaurant design/experience by giving it a more modern, distinctive and relevant feel for consumers.
Modern Explorer design is “Inspired by the Agrarian farm to table movement. Celebrating the transparency of ingredients and dining preparation. Comfortable in a suburban or rural environment”.
Urban Edge design is “An elevated design that is reflective of international high street style. Equally at home in Soho or Tokyo, this style is inspired by timeless design married with cutting edge sensibility”.
California Sol design is “Inspired by the California lifestyle, blurring the lines between indoor and outdoor living. Focusing on the outdoor dining experience”.
Heritage design is: “Inspired by our roots in California’s Spanish Colonial Mexican tradition. Presenting our food in a backdrop of warm white walls, classic materials of tile and heavy timbers. A modern interpretation of the original Mission style Taco Bell”.
2017 Concept Design for Domestic and International stores
Renders by RUSH Creative Studio