CARTER'S | FLAGSHIP DESIGN

Rush Creative Studio, in collaboration with the Carter’s team, designed every detail of the brand’s first-ever flagship store at Buckhead Landing in Atlanta. Spanning 7,000 sq. ft., the challenge was to seamlessly bring Carter’s Baby, Carter’s Kids, OshKosh B’gosh, and Little Planet together under one roof, creating a cohesive shopping experience while allowing each brand to maintain its unique identity.

From the overall flow and experience of the store to the custom modular and multifunctional fixtures, every element was thoughtfully designed with flexibility in mind, allowing displays to evolve with changing seasons, collections, and merchandising needs. Natural materials and a warm, welcoming aesthetic create a comfortable environment for the entire family, complemented by a mother’s lounge, gift-wrapping area, curated gift shop, and toddler-tested playhouse.

The result is a flexible, engaging flagship experience that brings the Carter’s family of brands together while setting a new direction for its retail presence.